From 15th June to 24th June, the 127th China Import and Export Fair (also known as “the Canton Fair”) was held on time, in which nearly 26,000 Chinese companies displayed a host of products online, providing a unique smorgasbord of livestreams to buyers from all over the world.

GUODA is a Chinese bicycle company which dedicates into production and sales of a range of bicycles, including electric bicycle and tricycle, electric motorcycle and scooter, kids bicycle and baby strollers. For the company, the Canton Fair is high on the agenda. Under the harsh impact of pandemic and the accordingly strong preventive measures implemented this year, the annual big event moved entirely from offline to online, bringing much more difficulties and challenges to the company’s employment of a cloud exhibition for the first time. This could be seen as a greatly innovative move towards the international trade given that GUODA has been seeking breakthroughs in marketing operations and attached enormous attention to its brands value.

In response, live shows were prepared promptly by training a professional promotion team to embrace the coming of this cloud session. The live team, comprised of four working positions: hosts, equipment adjusters, cameramen, and inquiry replier, attracted plenty of viewers. Four hosts took turns to introduce GUODA’s all types of products through the livestream channel launched by the 127th Canton Fair, attracting public attention throughout the globe. A great number of potential buyers left messages and expected further contact by the end of the Fair.

The 27^th China Import and Export Fair successfully closed at the afternoon of 24th June, by then GUODA has completed nearly 240 hours of livestreaming in 10 days. This special experience gave the company totally-new experiences and paved the way for further cross-national trade and cooperation in the future.